CTS 002 :: Music Video write up

The question that was given to us in our assignment was "What can you do with underwear?". Using the Six Thinking Hats technique by Edward De Bono, we were able to come up with a whole slew of ideas in a short timespan. From there, we narrowed it down to three ideas before deciding on the final best idea.

The idea that we chose was "bras give support". The common thing to do when the question "what can you do with underwear" arises is to come up with different ways that undergarments can be repurposed into new products, but Sushi decided to take this metaphorically.

In our music video, we showed different scenes to convey that very idea. Bras literally were made to give "support", as it obviously is important in a female (and even to a certain extent, a male's) life. Figuratively as well, support is important, whether it's supporting a friend who's far away, or supporting your own country.

Our "supporting" (pun intended) idea, besides that is that it's what's on the inside that counts. Again, we compare this with undergarments. Even though they are hidden for the most part, they are still important. The juxtaposition of different scenes conveying these messages are what comprises our video.

The lyrics to our song as well have been taken in a metaphorical direction. At first glance, the song may seem like it's about a friend who will always support you, when in fact it's really about a bra singing to it's owner. Note the punny lines such as "don't leave me hanging", "I'll be there when you're changing", and "we're always a pair".

-Aina-